My Models

My models

My Pitch

My Pitch

I want to create a lifestyle magazine for aspirational 16–25-year-olds, like that of esquire and GQ. The magazine will be focused on the contextual interests, and problems, that this market faces on a day-to-day basis. I aim to draw the 16–25-year-old aspirational audience to the magazine by addressing their materialistic needs of todays society. I aim to achieve this by features of luxury items that this young demographic aspire to achieve, as they act as a symbol of status. For example, use of luxury cars and watches through advertisements, and frequent use of articles referring to work and money- like crypto currency for example. while also addressing the deeper personal and moral issues in politics and the ever-developing world through use of photos of political figures and articles addressing the most up to date issues in politics and societal challenges.Furthermore, I will be using frequent use of celebrity appearances to give credit to what is being produced- providing a USP in the extremely diluted and failing market of newspapers. 

Mood Board

Initial names

Evolve - the magazine appeals to a middle market audience who are aspirational , therefore they are inclined to be ‘better’ and evolve. 

Mindset – the magazine appeals to a middle market audience through use celebrity appearance and often materialistic items, so the aspirational target market would be inclined to buy to get that ‘mindset’ to achieve what they aspire for.

Listen– by use of using ’listen’ implores the audience to be drawn to the magazine. The title itself tells the audience to listen to what is being given to them, furthermore with use of celebrity endorsement and materialistic items the audience may feel as the celebrity is telling them to listen or even due to the items presented they are more likely to listen, as they are aspirational.

Initial ideas

-Lifestyle magazine

-Target market of 16-25-year-old middle market aspirational audience

-Topics ranging from fashion, politics, culture, lifestyle

-Ranging from fashion, politics, health and fitness, social issues, nightlife, cars, travelling, money, music and overall success. 

Initial ideas for articles

1) Housing crisis

2) Rise of Crypto-Currency & NFT/Metaverse

3) Fashion in work

4) Boris Vote no confidence

5) Cars

6) Gym/ health fitness 

7) Going out/raves

Case Study for research- Online Media

Case Study Research- Print Media

 

 Audience research

Primary audience

Name: James Cheetham

Age: 16

Occupation: Part time waiter 

Psychometric: Explorer 

Interests: Going to the gym, talking to girls, football 

 

Name: Sam Mather 

Age: 16

Occupation: Student

Psychometric: Aspirer 

Interests: Skating, football

Name: Evan Mattock 

Age: 17

Occupation: Pub staff 

Psychometric: Aspirer/Explorer

Interests: Football, listening to music, going out with friends, economics

Name: Maddie Lawrence 

Age: 17

Occupation: Jewellers 

Psychometric: Aspirer 

Interests: Going out with friends, dancing, listening to music, travelling 

Questions

-when was the last time you read a magazine?

James: couldn't tell you fella

Sam: every month i get a copy of thrasher magazine. 

Evan: about every 2 weeks i read football magazines 

Maddie: i read them so much, i always get a copy of vogue, women health

-what do you engage with most, online media or print media?

James: online

Sam: online

Evan: online

Maddie: print

Audience Research

 Audience Research

a mass market audience refers to a large, undifferentiated market of consumers with a variety of backgrounds, not the niche counterpart. therefore to target a mass market you must identify with common needs, ideologies and wants within one's certain market. in this case i have to target the mass market of 16-25 year olds that expects to be emotionally engaged. to fully understand the common holdings within this mass market of undifferentiated individuals that will emotionally engage them, one must first understand the audience themselves.

 Audience profile

    Broad description of audience

the 16-25 year old demographic are socially aware people who consume mass amounts of information through digital resources. they are active in the world of social media and popular culture, with these two becoming reliant on each other in todays day and age. young people rely on the mass information provided to them through their digital devices, whether this be in relation to popular culture or social issues; this rise can be credited to COVID-19 where mass amounts of information was fed to people where uncertainty was rife, due to this their demographic as a whole is extremely invested into social issues while also being the biggest consumers of social media and popular culture. at the same time while they are so invested, this information must be readily available and actually pull their interest making them emotionally invested into these matters. this is seen in the success of apps like Snapchat and TikTok where stories and video clips are short and concise as to keep ahold of this short attention span. furthermore this is seen in the titles, bylines and cover photos used on the digital news sections of these apps, they use emotive language to evoke an emotional response from the viewer, making them invested into their story. 

    Demographics

social media: 90% of 16-24 year olds use social media. this is the age groups you are most likely to encounter on social media platforms. finding success with this demographic means keeping up with social media trends. 

snapchat had 319 million monthly active users, as of 2022, with the largest age group being 16-24 year olds (48%). with 54.4% of users being female and 44.6% being male. the average time spent per day was 25+ minutes, meaning that they engage well with apps where interactions are short and retain their attention span. 

tiktak had 1 billion monthly active users, as of 2022, with the largest group being 10-19 year olds (25%). with 61% being female and 39% being male. the average time spent per day was 89 minutes, meaning that they engage well with apps where interactions are short and retain their attention span.