Audience research

Primary audience

Name: James Cheetham

Age: 16

Occupation: Part time waiter 

Psychometric: Explorer 

Interests: Going to the gym, talking to girls, football 

 

Name: Sam Mather 

Age: 16

Occupation: Student

Psychometric: Aspirer 

Interests: Skating, football

Name: Evan Mattock 

Age: 17

Occupation: Pub staff 

Psychometric: Aspirer/Explorer

Interests: Football, listening to music, going out with friends, economics

Name: Maddie Lawrence 

Age: 17

Occupation: Jewellers 

Psychometric: Aspirer 

Interests: Going out with friends, dancing, listening to music, travelling 

Questions

-when was the last time you read a magazine?

James: couldn't tell you fella

Sam: every month i get a copy of thrasher magazine. 

Evan: about every 2 weeks i read football magazines 

Maddie: i read them so much, i always get a copy of vogue, women health

-what do you engage with most, online media or print media?

James: online

Sam: online

Evan: online

Maddie: print