Audience Research
a mass market audience refers to a large, undifferentiated market of consumers with a variety of backgrounds, not the niche counterpart. therefore to target a mass market you must identify with common needs, ideologies and wants within one's certain market. in this case i have to target the mass market of 16-25 year olds that expects to be emotionally engaged. to fully understand the common holdings within this mass market of undifferentiated individuals that will emotionally engage them, one must first understand the audience themselves.
Audience profile
Broad description of audience
the 16-25 year old demographic are socially aware people who consume mass amounts of information through digital resources. they are active in the world of social media and popular culture, with these two becoming reliant on each other in todays day and age. young people rely on the mass information provided to them through their digital devices, whether this be in relation to popular culture or social issues; this rise can be credited to COVID-19 where mass amounts of information was fed to people where uncertainty was rife, due to this their demographic as a whole is extremely invested into social issues while also being the biggest consumers of social media and popular culture. at the same time while they are so invested, this information must be readily available and actually pull their interest making them emotionally invested into these matters. this is seen in the success of apps like Snapchat and TikTok where stories and video clips are short and concise as to keep ahold of this short attention span. furthermore this is seen in the titles, bylines and cover photos used on the digital news sections of these apps, they use emotive language to evoke an emotional response from the viewer, making them invested into their story.
Demographics
social media: 90% of 16-24 year olds use social media. this is the age groups you are most likely to encounter on social media platforms. finding success with this demographic means keeping up with social media trends.
snapchat had 319 million monthly active users, as of 2022, with the largest age group being 16-24 year olds (48%). with 54.4% of users being female and 44.6% being male. the average time spent per day was 25+ minutes, meaning that they engage well with apps where interactions are short and retain their attention span.
tiktak had 1 billion monthly active users, as of 2022, with the largest group being 10-19 year olds (25%). with 61% being female and 39% being male. the average time spent per day was 89 minutes, meaning that they engage well with apps where interactions are short and retain their attention span.
